UK Trade Mark and Design Attorney
Gary co-heads Mathys & Squire’s trade mark team. He has over 25 years’ experience as a trade mark attorney advising clients in relation to the adoption, protection and exploitation of brand names and designs both here in the UK and globally. Prior to joining Mathys & Squire, he spent 18 years at a well-known Manchester based firm of trade mark attorneys, where he was also MD for 11 years. Gary is consistently ranked in WTR 1000, a directory of the world’s leading trade mark professionals, in which he is described as being “eagle-eyed” and for “adroitly handl[ing] anti-counterfeiting measures and appear[ing] in myriad opposition and appeal proceedings. A fierce defender of his clients’ rights and an ally to them whenever problems arise, he is popular with all who enlist him.” Gary is also ranked as a ‘Trade Mark Star’ in the latest edition of Managing IP’s IP STARS directory.
Gary works closely with IP specialists and other professionals, both in the UK and overseas, in order to provide his clients with a global IP solution. He has a wealth of experience, having acted for regional, national and multi-national trade mark owners in relation to the protection, management, maintenance and exploitation of their national and global trade mark portfolios and associated intellectual property rights. Gary’s specific experience includes the filing and prosecution of applications for national and international trade mark and design registration before the UK Intellectual Property Office (designs and trade marks) and EUIPO (trade marks and designs) in the EU. He handles related oppositions and appeals.
Gary has an honours degree in law from the University of Central Lancashire and entered the trade marks profession in 1990. He is a qualified trade mark attorney.
Memberships & organisations
Gary is a member of the Chartered Institute of Trade Mark Attorneys.
Food & beverage
Manufacturing, engineering & automotive
“The eagle-eyed Gary Johnston adroitly handles anti-counterfeiting measures and appears in myriad opposition and appeal proceedings. A fierce defender of his clients’ rights and an ally to them whenever problems arise, he is popular with all who enlist him.”
Johnston is a “good strategist and clear thinker who keeps his eye trained on commercial realities”.
“He’s hugely knowledgeable, proactive and great fun to work with.”
Prosecution and anti-counterfeiting sage Johnston has a global sphere of influence.
Gary Johnston “sees the big picture and is able to plan and execute sensibly and reliably”.
“Mathys & Squire’s trademark portal allows us to review and manage all of our trademarks, across all of our territories. For a company like ours, with a large number of trademarks, having a tool like that is really important.”
“I have worked with the trade mark team at Mathys & Squire since I became Head of Legal at UKFast. The team are pragmatic and knowledgeable, and partner, Gary Johnston is absolutely excellent. The team always show great understanding of our organisation and our commercial aims, and we work closely with them to protect our trade marks and brand.”
“Mathys & Squire took over the maintenance of our UK and international trademark portfolio in 2008. Gary Johnston is our primary contact and has become invaluable. Not only is he very knowledgeable, quick to respond, and gives good reliable advice, but he always appreciates things from the client’s point of view.”
The ‘excellent’ Mathys & Squire LLP works predominantly on brand protection and portfolio management with clients that include British Gas and Public Health England. Gary co-heads the team and recently advised De’Longhi on the trade mark strategy for its Kenwood trade mark portfolio.’
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