We believe that effective systems for protecting intellectual property are essential so that innovators can be properly rewarded. Our clients become successful by recognising the opportunities and risks of IP and following a well thought out IP strategy. We become part of that success by developing excellence; instilling a culture of creativity, innovation and adding value for all our of clients.
Our clients expect us to understand their needs. We don’t just take this to mean an understanding of a particular technology or brand, but a much greater understanding of how this technology or brand fits into their overall business strategy, their sector and future goals.
Our knowledge of the drivers within a sector allows us to see and advise on a much broader range of IP issues. In patents, we can help our clients to identify and understand the potential applications of a technology into a different sector, an area where we have had great success. In trade marks, our expert knowledge of a sector gives clients the peace of mind that they are fully protected.
Our aim is to protect and maximise the value of our clients’ IP. Our cross-disciplined structure encourages a much stronger and commercially astute working partnership at the highest level, to provide clients with the technical expertise they require and a sector knowledge to add real commercial value.