The economic importance of the sports industry and the need to protect IP rights have become an essential part of the overall strategy for this sector.
We started working with clients in this area at the outset of the move by sports clubs to create global brands, and we work closely with our clients to protect their trade marks, copyright, design, image and media rights.¬†
Members of our sports group also work with manufacturers, protecting the next innovative product to increase performance, and we have been involved with cutting edge advances in the field.
In a sector worth billions, we understand the value of brand and the technology behind inventions. We therefore work closely with our clients to protect and maximise value from their investment.¬†¬†