Domain names are a vital business tool and valuable commercial asset. Although it is not commonly addressed, domain names also form an important part of a business’ IP portfolio. As a result, it is essential that all businesses protect their online investment by way of registering relevant domain names and, if necessary, applying for trade marks incorporating such domain names.
As the volume of business carried out online increases, domain names are now an integral part of a company’s branding and IP protection strategy. We continue to work with our clients to ensure a holistic approach to their IP protection is adopted.
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