This webinar has already taken place – please click here to download a recording of the presentation.For any queries, please contact [email protected].When: Thursday 23 July 2020 | 14:00 – 15:00 (BST)Speakers: Sean Leach and Andrew WhiteThis webinar will explore the different ways that IP can be used strategically, including controlling commercial risk from third party IP, increasing market share and generating revenue from new markets, exploiting IP assets, and creating an IP strategy.Mathys & Squire attorneys Sean Leach and Andrew White, who have technical expertise within the IT & engineering industry, as well as extensive experience in managing international patent portfolios and working with a wide range of clients including universities, SMEs and multinational corporations, will be presenting this interactive session. They will guide technology SME leaders and R&D managers through the interplay between IP and various aspects of technology development and commercialisation, as well as helping to identify essential points in commercial relationships where IP presents risk and opportunities. They will also present some case studies to illustrate how an effective IP strategy can add value to your business.