When: Friday 4 September | 11:00 – 12:00 (BST)Speakers: Mathys & Squire’s Sean Leach and Andrew White will be joined by speakers from Hyperdrive and the North East Automotive AllianceNow more than ever, businesses need to be resilient and plan for their future. Businesses must ensure that their IP strategy is aligned with their commercial goals, both to maximise profitability and to mitigate risk. This joint webinar with Hyperdrive, the NEAA and Mathys & Squire will explore how to do this in practice. The approach taken by the Hyperdrive team, working with Mathys & Squire, will be used as a case study. We’ll tell their story and talk about how they’ve protected their IP assets, how their strategy has developed and changed in recent years, and how the NEAA can support North-Eastern automotive companies on their own journeys.This event has now passed – click here to download a copy of the webinar recording.For any queries, please contact [email protected].