Brand protection – beyond registration
For many, brand protection will mean the registration of that brand as a trade mark in all countries of trade or manufacture. However, obtaining protection is often just the first step in a long process of consistent monitoring and action, particularly for brands that attract a following making them vulnerable to counterfeiting or copying. Once the brand is registered, there are multiple additional services that one can employ in order to protect the brand and reduce the in-house burden.
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European Union: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Europe.
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Hong Kong: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Hong Kong.
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Canada: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Canada.
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Africa: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in the African continent.
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New Zealand: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in New Zealand.
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China: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in China.
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Trade mark Q&A: What do you do if someone is using your trade mark without your permission?
A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. But what do you do if you feel that someone else is infringing on your trade mark?
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