How to choose your trade mark
Choosing a trade mark for your new company or product can be a daunting prospect, particularly as the mark you choose will be the main tool on which consumers will rely to recall your brand. For this reason, it is best to create a strong trade mark at the outset to ensure that your brand stands out from the crowd and ultimately adds value to your business.
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Brand protection – beyond registration
For many, brand protection will mean the registration of that brand as a trade mark in all countries of trade or manufacture. However, obtaining protection is often just the first step in a long process of consistent monitoring and action, particularly for brands that attract a following making them vulnerable to counterfeiting or copying. Once the brand is registered, there are multiple additional services that one can employ in order to protect the brand and reduce the in-house burden.
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European Union: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Europe.
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Hong Kong: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Hong Kong.
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Canada: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Canada.
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Africa: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in the African continent.
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New Zealand: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in New Zealand.
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