The New Rules of Branding and Trade Marks

Emma Reeve discusses the new rules of branding and trade marks in an article published on behindthespin.com. 

The article explores changes to branding in a fast moving age of internet and social media, and the new challenges this presents to companies in protecting both their brand and reputation. 

To read the article in full please click on the link below. 

http://www.behindthespin.com/features/the-new-rules-of-branding-and-trade-marks