04 July 2017
We teamed up with Insider Media as we were keen to understand the value that businesses in the North West place on their Intellectual Property (IP), and the role that it plays in protecting their brand.
The results have revealed that many businesses regularly create new brands, and recognise that they possess IP. However we found it surprising that very little actively protect, enforce or commercialise their IP, and more worryingly, less than 20% of respondents have a comprehensive IP policy in place. Please click on the link below to read the results of the survey, as well as our key findings.
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