Partner Claire Breheny has been featured in ‘New non-alcoholic cocktail brands rise by 19% in two years’ by The Morning Advertiser, ‘Sober curious: How no and low alcohol drinks are redrawing legal lines’ by FoodBev Media and ‘Non-alcoholic cocktails trademarks surge 19% in two years’ by MCA.
In the articles, Claire provides commentary on the growing consumer interest in non-alcoholic beverages which is driving innovation and investment in the industry, as well as shaping trade mark filing activity.
Read the extended press release below.
The number of new alcohol-free cocktail brands being launched in the UK continues to rise with UK trade mark filings for non-alcoholic cocktails jumping 19% in two years to 515 from 433, according to Mathys & Squire, the intellectual property (IP) law firm.
This growth reflects how companies are prioritising alcohol-free product development to meet strong demand from Generation Z consumers seeking healthier, socially-inclusive drinking options.
During the same period, the number of new gin trade marks filed fell 9% from 642 to 582, while rum filings decreased 5% from 662 to 627, demonstrating changing consumer preferences toward alcohol-free alternatives.
However, whisky trademarks moved in the opposite direction, growing 7% from 714 to 761. New trademarks are being filed in order to market more budget whisky brands, with shorter ageing periods, without jeopardising existing upmarket brands.
The surge in non-alcoholic cocktail filings reflects a broader growth in innovation and investment across the broader alcohol-free drinks segment.
Leading companies, including Diageo, are investing significantly in new product launches, alongside marketing campaigns and sponsorships, to capture growth in the expanding alcohol-free market.
Claire Breheny, Head of Trade Marks at Mathys & Squire, says:
“The increase in non-alcoholic cocktail trademarks shows how alcohol free alternatives are being developed for all the main drinks categories.”
“Health trends and Generation Z drinking habits are transforming industry innovation priorities and investment strategies.
“Businesses that fail to innovate effectively risk losing out on one of the fastest-growing and most dynamic market segments in the global drinks industry.”
