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Africa: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in the African continent.

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New Zealand: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in New Zealand.

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China: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in China.

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Trade mark Q&A: What do you do if someone is using your trade mark without your permission?

A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. But what do you do if you feel that someone else is infringing on your trade mark?

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The benefits of securing trade mark registration

Businesses invest a great deal of time and money in developing and marketing a product or service, and therefore they understandably wish the public to recognise it as being theirs and their alone. Trade marks serve this function extremely well. This document explores the benefits of securing trade mark registration.

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Trade marks – things you should know

This document explores the things you should know about trade marks and what you need to think about when protecting your brand and products or services.

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Talking trade marks

A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. If you plan to sell your goods and/or services under a brand name, then the simplest step you can take is to register that brand name as a trade mark.

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Trade mark licensing

A trade mark license is an agreement between a brand owner (licensor) and another party (licensee) in which the licensor permits the licensee to use its trade mark commercially. This is usually is the form of a written contract and can often vary in complexity, depending on the goods or services involved. This documents covers the benefits and risks of trade mark licensing.

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Counterfeiting

Counterfeiting is the practice of manufacturing goods and selling them under a trade mark without the trade mark owner’s permission. Counterfeit goods are normally of a substandard quality and can easily become faulty, damaging the brand owner’s reputation. This document explores counterfeiting, prevention, legal measures in place, and what to do if someone has counterfeited your products.

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