What will happen to registered EU trade mark rights after 31 December 2020?

It is important to note that as the UK leaves the European Union, EU trade marks (EUTMs) will still be valid in the other 27 member countries of the EU: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

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IP infringement on online marketplaces

E-Commerce is an ever-growing market, particularly in Asia where online shopping has doubled in the past three years. Online marketplaces have contributed to a significant proportion of this, and are now increasingly causing issues for international brand owners, due to the sale of counterfeit products. This is extremely prominent in the beauty and apparel sectors but is also encountered in the automotive, engineering and technological markets.

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How to choose your trade mark

Choosing a trade mark for your new company or product can be a daunting prospect, particularly as the mark you choose will be the main tool on which consumers will rely to recall your brand. For this reason, it is best to create a strong trade mark at the outset to ensure that your brand stands out from the crowd and ultimately adds value to your business.

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EU – trade mark application timeline

A step-by-step guide to obtaining an EU trade mark.

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UK – trade mark application timeline

A step-by-step guide to obtaining a UK trade mark.

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Brand protection – beyond registration

For many, brand protection will mean the registration of that brand as a trade mark in all countries of trade or manufacture. However, obtaining protection is often just the first step in a long process of consistent monitoring and action, particularly for brands that attract a following making them vulnerable to counterfeiting or copying. Once the brand is registered, there are multiple additional services that one can employ in order to protect the brand and reduce the in-house burden.

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European Union: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in Europe.

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Hong Kong: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in Hong Kong.

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Canada: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in Canada.

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Africa: The trade mark basics

This document explores the common pitfalls of overseas companies attempting to trade in the African continent.

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