IPSS Electra Valentine has co-written an article in response to Black History Month, discussing the notion of ‘professionalism’ at work and how we must separate it from Eurocentric standards.
The article examines the discrimination against Black professionals ingrained in what we deem acceptable and ‘smart’ in the workplace, such as attitudes towards natural Black hair, emphasising the importance of allowing and embracing authentic presentation. It highlights that any rules regarding appearance for client contact or formal settings should be limited to reasons of safety, hygiene or product integrity, not style or taste.
The article also features a quote from IP Support Manager at Mathys & Squire, Christine Youpa-Rowe, outlining our firm’s commitment to the Halo Code. The Halo Code is a statement on Mathys & Squire’s stance against discrimination towards Afro hair and an acknowledgement of our staff’s right to embrace all Afro-hairstyles.
You can read the full article here.
Partner Claire Breheny has been featured in ‘New non-alcoholic cocktail brands rise by 19% in two years’ by The Morning Advertiser, ‘Sober curious: How no and low alcohol drinks are redrawing legal lines’ by FoodBev Media and ‘Non-alcoholic cocktails trademarks surge 19% in two years’ by MCA.
In the articles, Claire provides commentary on the growing consumer interest in non-alcoholic beverages which is driving innovation and investment in the industry, as well as shaping trade mark filing activity.
Read the extended press release below.
The number of new alcohol-free cocktail brands being launched in the UK continues to rise with UK trade mark filings for non-alcoholic cocktails jumping 19% in two years to 515 from 433, according to Mathys & Squire, the intellectual property (IP) law firm.
This growth reflects how companies are prioritising alcohol-free product development to meet strong demand from Generation Z consumers seeking healthier, socially-inclusive drinking options.
During the same period, the number of new gin trade marks filed fell 9% from 642 to 582, while rum filings decreased 5% from 662 to 627, demonstrating changing consumer preferences toward alcohol-free alternatives.
However, whisky trademarks moved in the opposite direction, growing 7% from 714 to 761. New trademarks are being filed in order to market more budget whisky brands, with shorter ageing periods, without jeopardising existing upmarket brands.
The surge in non-alcoholic cocktail filings reflects a broader growth in innovation and investment across the broader alcohol-free drinks segment.
Leading companies, including Diageo, are investing significantly in new product launches, alongside marketing campaigns and sponsorships, to capture growth in the expanding alcohol-free market.
Claire Breheny, Head of Trade Marks at Mathys & Squire, says:
“The increase in non-alcoholic cocktail trademarks shows how alcohol free alternatives are being developed for all the main drinks categories.”
“Health trends and Generation Z drinking habits are transforming industry innovation priorities and investment strategies.
“Businesses that fail to innovate effectively risk losing out on one of the fastest-growing and most dynamic market segments in the global drinks industry.”
Is it cute or is it terrifying? No toy has ever caused such a divide in opinion. However, no matter what people think, the impact is the same: everyone has been talking about this mischievous-looking creature. The Labubu was officially the viral sensation of 2025.
Where did Labubu come from – and what now?
The origin of Labubu can be traced back to the mind of artist Kasing Lung, born in China and raised in The Netherlands. His illustrated book trilogy “The Monsters”, published in 2015, unveiled a whimsical world, shaped by his Chinese heritage and fascination with Nordic folklore, and brought various eccentric characters to life, including Labubu.
In 2019, Kasing Lung signed an exclusive licensing agreement with Pop Mart, giving the company commercial operation rights and the ability to transform Labubu from a toy to a powerful IP asset.
However, it was not until 7 years later, at the end of 2024, when the peculiar pet really started jumping into people’s shopping bags. Their scarcity is part of their appeal, with people going to great lengths to track them down, queuing for hours and paying hundreds of pounds for the addictive “blind box” experience. Social media is flooded with people flaunting their Labubus and special-edition Labubus are being sold at auctions for over $100,000.
According to Pop Mart’s 2025 Interim Results Announcement, “The Monsters” generated an impressive 4.81 billion yuan (approximately $669.88 million) by 30 June 2025, making it Pop Mart’s most profitable IP.
Pop Mart’s IP strategy
In the toy industry, when products transcend their physical counterparts, becoming distinctive, memorable brands, IP plays a vital role. It allows a story or symbol to become a concrete entity which the owner can safeguard and profit from. With the IP safely in their pocket, Pop Mart was able to spread the Labubu figurines over the globe and watch the money flow in.
Pop Mart displays a robust, multi-layered approach to their IP, encompassing copyright, trade marks, and patents, demonstrating an understanding that design and branding are both highly valuable assets. By 2024, the company held over 1,200 trade marks, 1,600 copyrights and 45 patents.
Pop Mart’s patents mainly cover innovations in product functionality and production techniques, including toy assembly methods, and CNC water transfer printing and related equipment. Design patents, on the other hand, primarily protect the toy’s overall shape, facial expressions, and distinctive visual features such as unique clothing or accessory designs.
After securing its core IP, Pop Mart began taking strong measures against infringers and imitators.
Labubu’s evil twin
It may have seemed like Pop Mart could walk blissfully off into the sunset after hitting the hype sweet spot, but where there is hype, counterfeiters soon follow. The toy industry is a significant victim of the counterfeit market, which in 2022 was valued by the OECD (Organisation for Economic Co-operation and Development) at $464 billion. Whilst the internet allows a product to gain worldwide popularity, carving a path across the globe also makes it easier for fake versions to appear.
In Labubu land, “Lafufu” has become the widespread term used to refer to the counterfeit toys. “Lafufus” have become almost as sought-after as Labubus for various reasons, including their lower price tag, extra, unique features, or even just a wish to go against the mainstream. They have become so popular that Lafufu manufacturers, small factories which are mainly located in the Guangdong and Hebei provinces in China, are also struggling to meet demand. They may seem like silly, affordable toys but do they represent something more sinister?
Counterfeit goods are a threat to brand value and can seriously harm revenue streams. They can even be health risks to consumers, especially when it comes to children’s toys, as they are often poorly made. Not only are they a threat to Pop Mart and their customers, Chinese authorities are also concerned by what the mass of “Lafufus” means for China’s growing reputation as an IP powerhouse. Labubus are an example of China transforming creativity into business opportunity, rivalling other Asian countries with a significant global cultural influence, such as Japan and South Korea, whilst Lafufus undermine the country’s innovation and prevent fair competition.
Nevertheless, Pop Mart is not giving up. They continue to strengthen their efforts in maintaining their unique position in the market, demonstrating the importance of strong IP protection.
Brand enforcement
A key aspect of enforcing the protected status of a brand is carefully monitoring the market so that you are aware if counterfeit goods appear. Pop Mart has implemented identifiers on their products to make genuine Labubus distinguishable from frauds, such as scannable QR codes, serial numbers and unique packaging design.
Once counterfeit goods are identified, it is important to take rapid action to minimise damage to the brand. Pop Mart’s 2024 Annual Report notes that it “identified more than 10 forged authorisation letters, took down the domain names of 5 overseas websites selling infringing products, initiated 3 infringement lawsuits, and successfully intercepted over 1.3 million infringing products at customs, making every effort to safeguard the Company’s intellectual property.”
In 2019, Pop Mart filed an invalidation request with the China National Intellectual Property Administration (CNIPA) to challenge the unauthorised registration of the Labubu design patent. The CNIPA panel declared the entire design patent for the Labubu figure (No. ZL201830002145.4), which had been filed and granted to another party in 2018, invalid. The ruling reaffirmed the company’s originality and legitimate ownership of the character’s IP rights.
IP collaboration
Although the internet frenzy may be tailing off, Pop Mart continues to maximise the potential of its IP by forming strategic partnerships with other brands. For example, on the 18th of September, UNIQLO launched a clothing line featuring the “The Monsters” illustrations. This involves drawing up a licensing agreement so that Pop Mart are remunerated for the third-party use of the Labubu brand, as well as to ensure that the use aligns with Pop Mart’s wishes and there is no misuse of their image.
Holding the copyright to his creation, Kasing Lung profits from licensing deals and has now taken Labubu a step further, partnering with luxury Parisian leather brand MOYNAT to release a collection of Labubu-adorned handbags and leather accessories, which became available on the 11th of October.
Conclusion
Some people may think that Labubus have sent the world crazy, but, although their cuteness remains subjective, there is no doubt that they are an insightful case study on business strategy in a digital world, including the necessity of building and maintaining a robust IP portfolio. When the internet means that an individual’s or business’s creation could go viral overnight, a rigorous strategy for protecting IP, as well as surveillance of third-party use, is crucial.
Pop Mart’s success is no coincidence. Its strong IP framework sets a model for the designer toy industry, ensuring early copyright registration, strategic trademark protection and design rights for distinctive products. A vigilant infringement monitoring system allows the company to respond swiftly to counterfeits through legal and administrative action, safeguarding both brand value and market integrity.
An interview with Partner Claire Breheny was recently featured in ‘Growing interest in non-alcoholic beverages opens new opportunities for brands’ by World Trademark Review. Claire provided commentary on how businesses looking to meet the heightened demand for non-alcoholic and low alcohol alternatives must ensure that their intellectual property strategy aligns with their new goals.
The article explores how shifting to non-alcoholic products is likely to have a positive impact for businesses. Firstly, a more extensive product line means a greater number of potential customers and, secondly, product advertising will be less bound by laws on alcohol advertising, making the brand more appealing to licensees. Claire highlights the fact that the market is still evolving and, despite large brands already offering non-alcoholic beverages, there is space for emerging brands to thrive if they position themselves in the right way.
To read the full article click here.
We are honoured to share that Mathys & Squire is a Silver sponsor of the WIPR Trademark and Brand Protection Summit 2025, taking place from the 28th to the 29th of October in San Francisco. Partner Claire Breheny will be attending the event in person.
The World Intellectual Property Review is the principal online publication for professionals in the IP industry, publishing news and guidance on the current issues facing businesses and legal practitioners.
WIPR organises the Trademark and Brand Protection Summit to connect prominent trade mark experts, including both the largest and most innovative brands and leading outside counsel. The event provides a pivotal opportunity to engage with like-minded peers and discover valuable insights into trade mark prosecution and enforcement in light of recent disruption for brand owners, such as AI and domain-related issues.
The program offers expert-led sessions and interactive panels designed to share a wide range of expertise in the latest legislative developments, strategic approaches to safeguarding your brand and how to maintain a competitive edge in an ever-changing global marketplace. On the 28th of October, Head of Trademarks Claire Breheny will be moderating a panel discussion on “Overcoming the Growing Problem of Domain Squatting and Trademark Misuses Online.” Alongside the other speakers, she will be sharing her in-depth knowledge on using innovative tools to detect infringers, and how to combat infringement cost-effectively and quickly.
For more information on the event, visit the website here.
Contact our team
Claire Breheny – Partner | [email protected]
Partners Martin MacLean and Anna Gregson have been featured in ‘Global vaccine patents rise, as data reveals shift in Big Pharma strategy’ in LSIPR, ‘Global vaccine patents up 7% in a year despite US government’s stance’ in Manufacturing Chemist and ‘Vaccine patent applications hit record high, new data reveals’ in Drug Discovery World.
In the articles, Martin and Anna provide commentary on how, despite anti-vaccine rhetoric stemming from parts of the new US administration, the number of vaccine patent applications being filed are still rising steadily after the post-COVID spike, highlighting that traditional vaccine technologies are making way for safer methods following the success of the COVID-19 mRNA vaccine.
Read the extended press release below.
Global vaccine patents applications grew by 7% in the year to June 2025, rising to 1220 from 1135 the previous year, says intellectual property (IP) law firm Mathys & Squire.
Vaccine patent applications increased sharply after the COVID pandemic with 15% growth recorded in 2023/24, when patents applications increased from 983 to 1,135. Even so, the volume of applications is still up 129% compared with 2018/19, when there were just 542.
What is interesting to note is the very clear shift in vaccine strategy that has been adopted by pharmaceutical companies, and in such a short period of time. Traditional vaccine technologies such as toxoid vaccines and attenuated vaccines are being replaced by safer, more agile technologies such as mRNA vaccines.
Patent applications for RNA vaccines now dominate the evolving patent thicket, increasing 31% to 449 in 2024/25, up from 344 the previous year and only 20 in the year 2018/19. RNA vaccines deliver a small immune triggering part of the virus directly into a cell.
Mathys & Squire says vaccine technology is moving away from traditional vaccines to more advanced technologies like DNA and RNA vaccines. Traditional vaccines include ‘toxoid’ vaccine types, which use inactive toxins to prompt an immune response, like the tetanus vaccine, and subunit vaccines use proteins to trigger an immune response.
Consistent with this shift to new technologies, toxoid vaccines saw the sharpest drop in patent applications, with filings down 28% to 97 in 2024/25, from 134 the previous year. Inactivated vaccines saw a 5% drop to 264, from 279 in 2023/24.
Mathys & Squire says the success of the Covid mRNA vaccine shows that using these newer, more agile technologies can deliver effective protection at a lower cost than conventional vaccines. There are also significant safety benefits to the newer technologies.
Traditional vaccines, such as live attenuated vaccines or toxoid vaccines often require the culture of large quantities of the microbes. This requires expensive equipment and reagents and can be associated with safety and containment concerns.
On the other hand, the genetic material used in RNA vaccines is comparatively cheap and easy to produce. Additionally, since RNA vaccines do not contain a pathogen (either active or inactive) they are not infectious, making them safer for patients, clinicians and those involved in their manufacture, says Martin MacLean, Partner at Mathys & Squire.
Anti-vaccine comments from parts of the new US administration may further slow development of vaccines.
Mathys & Squire warns that recent anti-vaccine comments from some US Government officials risks adding to a slowdown in vaccine R&D.
Martin MacLean says: “Vaccine development is an expensive process. Mixed messaging from the Government could deter new investment – and therefore limit the number of new vaccines that can be developed and patented.”
RNA patents boom, and are now the largest number of new patent filings.
* Year end 30 June 2024. Figures are based on international vaccine patent applications published under the Patent Cooperation Treaty (PCT) during the 12 months to June 2019, 2023, 2024 and 2025, classified by type: inactivated (264), live attenuated (31), mRNA (449), subunit (261), multi-subunit (32), toxoid (97), viral vector (86).
Managing Associate Richard Jaszek has been featured in WIPR (World Intellectual Property Review) with his article, ‘Is the UK’s £16bn space industry being held back by out-of-date patent law?’
The article highlights how the rapidly advancing innovation in the space sector requires a robust intellectual property framework, the existence of which is ambiguous on account of the territoriality of patent law. According to Richard Jaszek, the UK is at risk of falling behind within the space-tech industry and it’s time to consider whether the nature of our patent law plays a part.
Read the article in full here.
27.3% of all applications filed at the European Patent Office (EPO) in 2024 originated from China, Japan, and Korea. Almost all of such applications claim priority from patent applications filed locally in those countries, which are normally prepared and filed in the local languages. This means that the content of such applications must be translated into an EPO official language (normally English) either when a corresponding European patent application is filed or a PCT application enters the regional phase.
The intricacies of translation
Translation issues can invalidate patents in Europe. Priority claims are only valid if a priority document contains a clear and unambiguous disclosure of a claimed invention. This is a very strict test and minor differences in language can lead to allegations that a claimed invention was not disclosed in an earlier priority application.
Similarly, when a European patent application is derived from a PCT application, whether or not matter is added during prosecution is judged against the content of the original PCT application rather than the content of a translation filed on entry to the regional phase. Again, the EPO’s test for added matter is a strict one – did the original PCT application contain a clear and unambiguous disclosure of a claimed invention? Minor changes in language can result in a patent application failing such a test.
Whenever such issues arise, the EPO is forced to consider the content of documents written in languages other than the working languages of the office. When dealing with languages such as Chinese, Japanese and Korean which are far removed from the European languages with which the EPO is normally familiar, knowledge of how languages work and the quality of translations used can become crucial.
The Opposition against EP2022349
The Opposition against EP2022349, filed by seven Opponents, illustrates how unsatisfactory translations can jeopardise the validity of patents before the EPO.
EP2022349 relates to an early vaporiser design for electronic cigarettes. The patent was involved in litigation in the UK and Germany among various e-cigarette companies in the mid-2010s because it represents an early example of an e-cigarette patent which covered modern e-cigarette designs.
The patent was based on a PCT application WO2007131449, originally drafted in Chinese. Unfortunately, the Chinese text itself was less than satisfactory, and the English translation submitted on entry into the European phase was also of limited quality. This later led to numerous added matter issues under Article 123(2) EPC.
Translation issues and Added Matter disputes
Air Inlet(s)
The Opponents objected that the application did not disclose an electronic cigarette having a single air inlet. The patentee explained that the Chinese characters 进气孔used to refer to the air inlets in the original Chinese implicitly referred to “one or more air inlets” because in Chinese if a specific number of air inlets was to be intended this would need to be made explicit in the Chinese (e.g. 一个进气口 one air inlet or 两个进气孔 two air inlets).
“Perforated” vs “Porous”
The original translation rendered a key term 多孔 (“Duo Kong” two characters literally having separate meanings as “many” and “holes”) as “perforated,” later corrected to “porous.” The Opponents objected that this correction introduced added matter, a point that was upheld by the EPO in a related divisional case.
“Frame” vs “Support Member”
The Opponents objected that 架体 ( “Jia Ti” two characters literally having separate meanings as “frame” and “body”) had a restricted meaning of “frame” and that the translation of 架体 as “support member” added matter.
Conjunctions and Prepositions
Even small linguistic nuances triggered disputes. For example, the location of the air channel in the claim was objected to with an Opponent contending that the original Chinese referred to the air channel being located “in the centre on one end surface of a cigarette holder shell” rather than “in the centre of one end surface of a cigarette holder shell”. This objection was refuted by the patentee with an explanation that in the original Chinese it was clear the central air channel was located in the centre of the surface of the cigarette holder shell.
Resolution and practical lessons
Ultimately the EP Opposition against EP2022349 ended without a formal conclusion on these translation disputes, as the case was withdrawn prior to a final decision. Nevertheless, the case provides a valuable example of issues which can arise when an inaccurate translation is used as well as the manner in which such objections may be overcome – in this case affidavit evidence was filed to explain the differences between English and Chinese.
The EP2022349 Opposition is a cautionary tale for patentees, attorneys, and translators alike. Above all, it reinforces the importance of investing in precise translations and expert linguistic input at the earliest stages of international patent prosecution.
Partner Nicholas Fox has been featured in an exclusive titled “Uptake of Unitary Patents Almost A Third of EU Total” in Law360 and “Report reveals unitary patent strategy of IT and engineering leaders” in the World Intellectual Property Review. This is following Mathys & Squire’s recent report, The Use of the Unitary Patent System in IT & Engineering by Partner Nicholas Fox and Associate Maxwell Haughey.
In these articles, Nicholas Fox offers deeper insights into why industry players within the field of IT & Engineering are becoming more open to the Unitary Patent system, whilst noting that some may still remain cautious on account of certain factors such as the likelihood of patent disputes and the cost of translation.
Read the extended press release below.
EU’s new unitary patents now account for 28% of all new patents granted – but major companies split on patent strategy
The EU’s new unitary patents (UPs) now account for 28% of all European patents granted in 2025 to date, up from 26% last year and 18% in 2023*, says leading intellectual property (IP) law firm Mathys & Squire LLP. Of the 19,000 European patents granted in 2024, 5,300 were maintained as UPs rather than as a bundle of national rights.
Mathys & Squire says that the Unitary Patent System, introduced in 2023, is cost-effective if the objective of patent proprietors is to obtain wide geographical protection in Europe. The cost of maintaining a Unitary Patent is roughly equivalent to the cost of maintaining patent protection in four European countries whilst giving inventors a single patent that applies to eighteen EU member states.
In some circumstances unitary patents can, however, be riskier than maintaining rights as a bundle of national patents. The primary risk is that a single court decision could see the patent revoked in all countries where it has effect.
According to Mathys & Squire’s Use of Unitary Patent System: IT & Engineering report, uptake of UPs varies significantly by technical field. The highest uptake of UPs is in civil engineering, where 39% of European patents granted in 2024 were maintained as UPs, up from 28% in 2023. Within the sectors sampled, the Defence sector had the lowest uptake with only 11% of defence patents granted in 2024 being maintained as UPs, that being an increase from 6% of patents granted in 2023.
Nicholas Fox, Partner at Mathys & Squire and European Patent Attorney, explains that uptake of UPs is typically lower in sectors requiring patents in only a few countries. The Oil and Gas sector is a good example of this. In many cases, oil and gas companies tend to only need patent protection only in the North Sea and hence often only in the UK and Norway. Such companies gain little from using UPs. Businesses in sectors needing broader geographical protection benefit more.
Says Fox: “In many sectors, Unitary patents are fast becoming one of Europe’s main patent types. They’re increasingly displacing the old ‘bundle’ system that requires separate validation in each country. They can be a cost-effective way of securing broad geographic protection for an invention in Europe. Adoption of unitary patents is, however, uneven across different technologies and amongst different companies even when companies operate in similar fields.”
Small businesses make proportionally greater use of unitary patents than large businesses
The slow uptake of UPs in some fields is partly due to translation requirements. In many IT and Engineering fields (e.g. telecoms), European Patents are typically maintained in countries where full translation isn’t needed, including the UK, Germany and France. Maintaining rights only in these countries can be sufficient for many companies operating in these fields.
The need for full translations to obtain a UP can be a significant factor behind the slow adoption rate of UPs in IT and Engineering. For companies with large portfolios, costs can mount up, as patents prosecuted in German or French must be translated into English, and those in English must be translated into any EU language.
This is backed up by research which finds that small and medium sized enterprises (SMEs), who normally have far smaller patent portfolios are making greater use of the unitary patent than large businesses. SMEs accounted for just 23% of European patent filings in 2024 but obtained 36% of all UPs. Large businesses accounted for 69% of all European patent filings but only 57% of UPs. Universities and public research organisations account for the remainder of filings and UPs.
Fox says another reason for lower uptake among large businesses is uncertainty over the role of the new Unitary Patent Court (UPC). The UPC centralises patent disputes in a single court with authority across Europe. However, Fox says these concerns should ease as the court builds a track record of high-quality and predictable rulings.
Adds Fox: “Small businesses appear more enthusiastic about the new unitary patent system. The annual renewal fees to maintain multiple national patents account for a bigger share of their budgets than for large businesses.”
“Some large companies have taken a wait-and-see approach to the UPC. The UPC’s rulings have been consistent so far, giving businesses greater confidence in the system. We therefore expect large businesses to gradually increase their use of the unitary patent system.”
“Businesses are still weighing the costs and benefits of the new system. Broad European coverage can be attractive, but in fields with more frequent disputes, the risk of one court deciding everything across Europe is enough to make them hesitate.”
Leading businesses in tech and engineering take sharply different approaches
Mathys & Squire’s research shows significant variations in UP uptake in different sectors and between companies operating in the same sector.
In Automotive and Aerospace, Mercedes-Benz and Airbus have obtained UPs, while BMW, Boeing and Rolls-Royce have yet to meaningfully engage with the new system. Across the wider transport sector, UPs made up 21% of all European patents granted in 2024, up from 14% in 2023.
Similar variations are to be found within the Defence sector. Overall, engagement with the Unitary Patent system in the Defence sector has been limited with only 10% of European Patents in the sector granted in 2024 being maintained as UPs. Many Defence companies have either not engaged at all with the new UP system or have been highly selective in doing so. By way of example, only 6% and 3% of European patents granted in 2024 to Leonardo and Rheinmetal respectively were maintained as UPs. In contrast, BAE Systems chose to maintain 36% of their patents granted in 2024 as UPs and ThyssenKrupp chose to maintain all its European patents granted in 2024 as UPs.
In Digital Communications, UP uptake has also lagged, climbing from 11% in 2023 only to 18% in 2024. Ericson, and Samsung each converted large numbers of their European patents into Unitary Patents. But as with other areas of technology there is significant variation amongst the biggest filers. Some companies, like Lenovo, maintained all of their European patents granted in 2024 as unitary patents, while Google and Microsoft obtained no unitary patents and instead maintained their European patents as bundles of national rights.
The research also shows some large companies vary their level of engagement strategies across different technologies. For example, Qualcomm maintained roughly two-thirds of its semiconductor patents as UPs in 2024. But in the field of digital communications, the share of patents maintained by Qualcomm as UPs was only 30%.
* The 2023 figure shows the share of European patents that were filed as UPs since the regime came into effect
Mathys & Squire Partners Chris Hamer and Laura Clews, and Head of Consulting Lyle Ellis have been featured in “Patents on a Plate” by Protein Production Technology International (PPTI). They provided commentary on how to protect innovations and manage intellectual property in the alternative proteins industry.
The article in PPTI highlights how intellectual property is a crucial pillar of the industry, as innovation within protein production is evolving rapidly in response to growing consumer interest in sustainable and ethical food, from fermentation-based proteins to cell-cultured alternatives. Intellectual property assets, including patents, trade marks and trade secrets, are vital in preventing competitors from exploiting your innovation, but they also play a significant role in shaping how innovation develops.
Partners Chris Hamer and Laura Clews discuss how recent years have seen food companies demonstrating a greater recognition of the importance of IP, for example in attracting investors, as well as the necessity of a robust IP portfolio, spanning multiple jurisdictions, for start-ups in the industry. Head of Consulting Lyle Ellis touches on the tricky balance between maintaining exclusivity and ensuring that key technologies are accessible to others in the sector, evaluating the trade-off between patents and trade secrets.
You can read the full article here.
