Clients expect us to understand their needs. We donâ€™t just take this to mean an understanding of a particular technology or brand, but a much greater understanding of how this technology or brand fits into their overall strategy, their sector and future goals.
Our knowledge of the drivers within a sector allows us to see and advise on a much broader range of IP issues. In patent, we can help our clients to identify and understand the potential applications of a technology into a different sector, an area where we have had great success. In trade mark, our expert knowledge of a sector gives clients the peace of mind that they are fully protected.
Our aim is to protect and maximise the value of our clientsâ€™ IP. Our cross-disciplined structure encourages a much stronger and commercially astute working partnership at the highest level, to provide clients with the technical expertise they require and a sector knowledge to add real commercial value.