Understanding the value of a potential innovation or a brand is as important as understanding the technology or marketing behind it.
As companies grow, our IP strategy consulting team will continue to advise on their portfolio and ensure that further protection is taken if required. Working with many other suppliers in this space has given us a network of relevant contacts and we regularly work with clients to facilitate valuation and finance based on their IP.
Quickly gaining market exposure and traction for your startup or SME will give you the tools you need for healthy growth. Testing market interest is also vital for fundraising. A coherent business strategy, supported by expert IP strategy consulting and an aligned IP strategy, will give you a clear competitive advantage. That’s how we can help you, and your business, grow.
A coherent business strategy and an aligned IP strategy are vital for an early-stage company or SME. With a strategy, it will be easier to meet your growth targets and persuade investors to join you in this journey of growth. We assist clients in preparing their business strategy and planning how best to utilise their assets, leveraging IP strategy consulting to enable sustainable long-term growth.
For any company, it is very difficult to make a sensible proposition to your customers without knowing the market and your competition. Through our IP strategy consulting services, we investigate your technical field or particular application area and identify the main entities already active in the field, and newer market participants who may represent potential development partners or licensees for your business.
As your business grows, especially in the case of IP-rich companies, it is highly likely that new opportunities for licensing or other IP or business transactions will arise. Through our IP strategy consulting services, our team is highly skilled in the licensing and brokerage of intangible assets and ideally placed to provide guidance on licensing conditions, royalties, locating licensees, or discussing brokerage opportunities. We support clients in IP litigation, provide expert guidance during license negotiations, and calculate damages from infringement.
We can assist you in gaining further understanding of the overall technical landscape in which you operate. By undertaking an innovation landscape analysis, we will help you identify:
If your company is about to undergo an M&A exercise, from either the buy or sell side, it is imperative that due diligence of the IP assets be undertaken. This includes ownership of the rights, but also relevance of the IP assets to the business and its revenue streams. Through our IP strategy consulting services, we can help you in this process and ensure you understand the intangible assets involved in any M&A transaction. We provide clear and definite due diligence opinions, regarding the status of the IP that underpins a potential transaction.
Our team of experts will assist you in putting a clear IP strategy in place, and with it, a defined process for reviewing and managing your intangible asset portfolio. Through our IP strategy consulting services, we work with you to align your IP strategy with your business goals, relevance to business activities, and risk.
