Trade marks – things you should know
A ‘trade mark’ is a sign that distinguishes your goods or services from others. It may comprise of words, signatures, logos, shapes, 3D marks, colours and sounds. This document explores the things you should know about trade marks and what you need to think about when protecting your brand and products or services.
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Talking trade marks
A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. If you plan to sell your goods and/or services under a brand name, then the simplest step you can take is to register that brand name as a trade mark.
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Trade mark licensing
A trade mark licence is an agreement between a brand owner (licensor) and another party (licensee) in which the licensor permits the licensee to use its trade mark commercially. This is usually is the form of a written contract and can often vary in complexity, depending on the goods or services involved. This documents covers the benefits and risks of trade mark licensing.
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Counterfeiting
Counterfeiting is the practice of manufacturing goods and selling them under a trade mark without the trade mark owner’s permission. Counterfeit goods are normally of a substandard quality and can easily become faulty, damaging the brand owner’s reputation. This document explores counterfeiting, prevention, legal measures in place, and what to do if someone has counterfeited your products.
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Collaborating and working with our clients
This brochure provides an introduction to our firm, and our specialist service areas including patents, trade marks, designs and litigation.
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Litigation stages
This document provides a broad overview of the different stages of litigation.
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Registered Designs Q&A
Whether it’s the protection of the shape, colour or material of a product, our team will work with you to protect your designs. Learn some of the common questions – and answers – relating to design protection and commercialisation.
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Is your IP working hard enough for your business?
Intellectual property is a business asset that can have substantial value and can be used to give you a competitive advantage, but is it working hard enough for your business?
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