Partner Claire Breheny has been featured in television program, 60 Minutes Australia, sharing her insight on the interplay of brand protection, trade mark law and identity in the Beckham dispute.
In her commentary, Claire emphasises the importance of celebrities having measures in place, when their name is also a commercial asset, to ensure the name is not misused and protect its value.
You can read more about how trade mark law comes into play when celebrity names become valuable global brands and the background of the Beckham dispute in our article here.
Watch the full episode below:
