Partner Claire Breheny and Trainee Trade Mark Attorney Tanya Rahman have have prepared an article for Professional Wealth Management (PWM) on “Why family brands can struggle to ‘Bend it like Beckham’.”
The article explores the complexities that can arise when a family name becomes a valuable commercial brand. Claire and Tanya examine how trade mark protection can help wealthy families control the commercial use of their name across industries such as fashion, entertainment and endorsements.
It also highlights the potential legal and governance challenges that may emerge when family names are registered as trade marks, particularly where the rights are owned by parents or family companies rather than individual family members.
Read the article in full here.
