An interview with Partner Claire Breheny was recently featured in ‘Growing interest in non-alcoholic beverages opens new opportunities for brands’ by World Trademark Review. Claire provided commentary on how businesses looking to meet the heightened demand for non-alcoholic and low alcohol alternatives must ensure that their intellectual property strategy aligns with their new goals.
The article explores how shifting to non-alcoholic products is likely to have a positive impact for businesses. Firstly, a more extensive product line means a greater number of potential customers and, secondly, product advertising will be less bound by laws on alcohol advertising, making the brand more appealing to licensees. Claire highlights the fact that the market is still evolving and, despite large brands already offering non-alcoholic beverages, there is space for emerging brands to thrive if they position themselves in the right way.
To read the full article click here.
