29 October 2019

Talking trade marks

A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. If you plan to sell your goods and/or services under a brand name, then the simplest step you can take is to register that brand name as a trade mark.