Mathys & Squire is celebrating World IP Day in April and hosting a party on Thursday, April 25th 2019.Faster, stronger, higher – this year’s theme is ‘Reach For Gold: IP and Sports‘, celebrating the ingenuity, creativity, drive and performance of athletes, and all those working in the world of sports. We look at how sports businesses use patents and designs to foster the development of new sports technologies, materials, training, and equipment to help improve athletic performance and engage fans worldwide. We find out how trademarks and branding maximize commercial revenue from sponsorship, merchandising and licensing agreements. We look at how sports personalities are able to generate earnings from sponsorship deals with brand owners and by leveraging their own brands as athletes.The 2019 theme is an opportunity to celebrate our sporting heroes and all the people around the world who are innovating behind the scenes to boost sports’ performance and its global appeal. Join us in celebrating the power of sports to engage and inspire, to innovate and unite us all in pushing the boundaries of human achievement.When: Thursday, April 25th 2019Time: 18:00 – 21:00Where: Mathys & Squire, The Shard, 32 London Bridge Street, SE1 9SG.Click here to RSVP by Friday, April 19th or email our marketing assistant, Juli Woi on [email protected] for more information.We hope to see you there!