Partner Claire Breheny and Trainee Trade Mark Attorney Ashley Low have been featured in World Trade Mark Review, sharing their insights on the rules surrounding alcohol packing in the UK and how to ensure compliance.
Their commentary highlights the difficult balance between adhering to tight regulations, such as no health claims or designs which appeal to under-18s and building a compelling brand image. In addition, as labels on alcohol drinks must clearly state the type of alcohol, such as “whisky” or “rum”, this may also cause complications for trade mark protection, where a name must be sufficiently distinctive to be eligible.
Click to read the full article here.
