Mathys & Squire Managing Associate Harry Rowe was recently featured in ‘’Claiming X: lessons from the controversial rebrand that cost Twitter $3.2 billion in brand value ‘’ article by World Trademark Review (WTR) and provided commentary on how the company’s trademark protection strategy looks a year on.Harry Rowe says: ’’…Trademark examiners at the EUIPO have, in recent years, adopted a stricter approach regarding the level of distinctiveness required for a trademark to be registrable…’’This comment was first written for and published in WTR on 24 July 2024, to read the full article click here.