Mathys & Squire Associate Emma Pallister has been featured in The Trademark Lawyer Magazine with her article, ‘The rise of influencer marketing and IP implications’.
An recent article by Associate Emma Pallister has been published in The Trademark Lawyer Magazine titled ‘The rise of influencer marketing and IP implications’. In this piece, Emma discusses the increased consumer trust of influencers, IP risks for brands, influencer liability and the prevalence of counterfeit goods online.
To read the article in full, click the link here.
