Last week James Pitchford attended LAMMA 2017, the largest exhibition in the UK of agricultural machinery and equipment.Around 50,000 visitors attended this year’s event, at the East of England Showground near Peterborough. The organisers have reported that 2017 was the most successful year yet.James commented: “It was great to attend the LAMMA show for the second year running. The scale of the show is incredible, and the pieces of machinery on display were very impressive.“People sometimes underestimate the amount of innovation that goes into agricultural machinery, control systems and the like. It was good to speak to some of the exhibitors at LAMMA to discuss which aspects of their inventions and product designs might be able to be protected, and how this can be done cost-effectively.“I look forward to attending LAMMA again in 2018.”