On Tuesday 13th March 2018, Mathys & Squire Partner, Martin MacLean, and Managing Associate, David Hobson hosted an event at the British Embassy in Copenhagen together with the Danish UK Association and Food Matters Live.The event focused on means for Danish companies to gain a competitive foothold in the lucrative UK food and beverage market, exploring current trends and regulations, the avoidance of commercial pitfalls, and the commercial advantages provided by appropriate intellectual property protection and due diligence.Presentations were delivered by Mathys & Squire, UK government (Public Health England), the Department for International Trade, EBS Ltd and Giant Peach, and were well-received by the 50+ industry attendees.For further information about gaining a competitive edge in the UK food and beverage market click here or please contact David Hobson or Martin MacLean.