Hong Kong: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Hong Kong.
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Canada: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in Canada.
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Africa: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in the African continent.
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New Zealand: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in New Zealand.
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China: The trade mark basics
This document explores the common pitfalls of overseas companies attempting to trade in China.
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Trade mark Q&A: What do you do if someone is using your trade mark without your permission?
A trade mark is a ‘sign’ (most typically a word or logo) that distinguishes your brand from those of your competitors. It can be used to prevent anyone else using the same or similar mark for similar goods and services in the territory in which you trade. But what do you do if you feel that someone else is infringing on your trade mark?
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The benefits of securing trade mark registration
Businesses invest a great deal of time and money in developing and marketing a product or service, and therefore they understandably wish the public to recognise it as being theirs and their alone. Trade marks serve this function extremely well. This document explores the benefits of securing trade mark registration.
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Trade marks – things you should know
A ‘trade mark’ is a sign that distinguishes your goods or services from others. It may comprise of words, signatures, logos, shapes, 3D marks, colours and sounds. This document explores the things you should know about trade marks and what you need to think about when protecting your brand and products or services.
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Talking trade marks
If you plan to sell your goods and/or services under a brand name, then the simplest step you can take is to register that brand name as a trade mark. This guide talks more about the definition of a trade mark, as well as why and how you should register your brand name as a trade mark.
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