IP webinar: IP for the manufacturing and automotive age of change

Running time : 52 mins

Now more than ever, businesses need to be resilient and plan for their future. Businesses must ensure that their IP strategy is aligned with their commercial goals, both to maximise profitability and to mitigate risk.

This joint webinar with Hyperdrive, the NEAA and Mathys & Squire will explore how to do this in practice. The approach taken by the Hyperdrive team, working with Mathys & Squire, will be used as a case study. We’ll tell their story and talk about how they’ve protected their IP assets, how their strategy has developed and changed in recent years, and how the NEAA can support North-Eastern automotive companies on their own journeys.