{"id":5,"date":"2020-08-02T23:17:38","date_gmt":"2020-08-02T22:17:38","guid":{"rendered":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/2020\/08\/02\/practical-ip-matters\/"},"modified":"2022-11-01T20:46:16","modified_gmt":"2022-11-01T20:46:16","slug":"ip-for-the-manufacturing-and-automotive-age-of-change","status":"publish","type":"post","link":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/ip-for-the-manufacturing-and-automotive-age-of-change\/","title":{"rendered":"IP for the manufacturing and automotive age of change"},"content":{"rendered":"\n<div class=\"block-hero block-hero__webinar block-hero--arrow block-hero--date \"><div class=\"block-hero__background\" style=\"background-image:linear-gradient(rgba(0,0,0, 0), rgba(0,0,0, 0)), url(http:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/08\/MS_HD_NEAA-webinar-1.png)\"><\/div><div class=\"block-hero__container\"><div class=\"block-hero__content\">\n<div class=\"wp-block-group has-copy-combined-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-white-color has-text-color wp-block-heading\">IP webinar: IP for the manufacturing and automotive age of change<\/h1>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div><div class=\"block-hero__arrow\"><\/div><div class=\"block-hero__date\">02 August<br>2020<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n<div class=\"block-running-time block-running-time--centered\">\n     <div class=\"block-running-time__wrapper\">\n        <img decoding=\"async\" class=\"block-running-time__play-button\" src=\"https:\/\/www.mathys-squire.com\/app\/themes\/mathys-hub\/src\/img\/play-button-pink.svg\">\n        <div class=\"block-running-time__watch-content\">\n            <p class=\"block-running-time__watch-time\">Running time : 52 mins<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"wp-block-video\">\n        <div class=\"wp-block-video__video\" data-video=\"QCbRZdl-qBE\">\n                            <img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/QCbRZdl-qBE\/hqdefault.jpg\" alt=\"YouTube\">\n                    <\/div>\n        <div class=\"wp-block-video__text\">\n                                <\/div>\n    <\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Now more than ever, businesses need to be resilient and plan for their future. Businesses must ensure that their IP strategy is aligned with their commercial goals, both to maximise profitability and to mitigate risk.<\/strong><\/p>\n\n\n\n<p>This joint webinar with <a href=\"\/scaleup-quarter\/case-study\/hyperdrive-innovation\/\">Hyperdrive<\/a>, the NEAA and Mathys &amp; Squire will explore how to do this in practice. The approach taken by the Hyperdrive team, working with Mathys &amp; Squire, will be used as a case study. We\u2019ll tell their story and talk about how they\u2019ve protected their IP assets, how their strategy has developed and changed in recent years, and how the NEAA can support North-Eastern automotive companies on their own journeys.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Now more than ever, businesses need to be resilient and plan for their future. Businesses must ensure that their IP strategy is aligned with their commercial goals, both to maximise profitability and to mitigate risk. This joint webinar with Hyperdrive, the NEAA and Mathys &amp; Squire will explore how to do this in practice. The<\/p>\n","protected":false},"author":1,"featured_media":580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IP In The Automotive Age Of Change | IP Webinars<\/title>\n<meta name=\"description\" content=\"Learn how to ensure that your IP strategy is aligned with your commercial goals, both to maximise profitability &amp; mitigate risk. Watch our free webinar now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/ip-for-the-manufacturing-and-automotive-age-of-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IP In The Automotive Age Of Change | IP Webinars\" \/>\n<meta property=\"og:description\" content=\"Learn how to ensure that your IP strategy is aligned with your commercial goals, both to maximise profitability &amp; mitigate risk. 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