{"id":2730,"date":"2025-11-27T15:27:20","date_gmt":"2025-11-27T15:27:20","guid":{"rendered":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/?p=2730"},"modified":"2026-01-26T16:21:03","modified_gmt":"2026-01-26T16:21:03","slug":"mathys-squires-startup-client-birdshades-featured-on-bbc-news","status":"publish","type":"post","link":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\/","title":{"rendered":"Mathys &amp; Squire&#8217;s startup client Birdshades featured on BBC News"},"content":{"rendered":"\n<div class=\"block-hero block-hero--date \"><div class=\"block-hero__background\" style=\"background-image:linear-gradient(rgba(0,0,0, 0.5), rgba(0,0,0, 0.5)), url(https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2025\/11\/AdobeStock_1570901680-scaled.jpeg)\"><\/div><div class=\"block-hero__container\"><div class=\"block-hero__content\">\n<div class=\"wp-block-group has-copy-combined-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\" id=\"storing-new-ideas-and-inventions-do-you-have-an-adequate-system-in-place\"><strong>Mathys &amp; Squire&#8217;s startup client BirdShades featured on BBC News<\/strong><\/h1>\n<\/div><\/div>\n<\/div><\/div><div class=\"block-hero__date\">27 November<br>2025<\/div><\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n<div class=\"block-reading-time block-reading-time--centered\">\n     <div class=\"block-reading-time__wrapper\">\n        <img decoding=\"async\" class=\"block-reading-time__icon\" src=\"https:\/\/www.mathys-squire.com\/app\/themes\/mathys-hub\/src\/img\/icon-timer.svg\">\n        <div class=\"block-reading-time__watch-content\">\n            <p class=\"block-reading-time__watch-time\">3 mins<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><br><br><\/strong>Earlier this month, BBC News published an article featuring startup BirdShades\u2019 innovative product for bird safety.<\/h2>\n\n\n\n<p>The article reveals the first nature reserve in the UK to install BirdShades\u2019 technology: the Slimbridge Wildfowl and Wetlands Trust in Gloucester.<\/p>\n\n\n\n<p>BirdShades emerged from a desire to reduce the damage inflicted on natural habitats by human activity and, with this, the loss of animal life. Glass collisions is the second most prevalent killer of birds worldwide, impacting approximately 100 million birds a year in the UK. As cities keep growing and the amount of glass in birds\u2019 habitats increase, BirdShades is trying to prove that conservation and expansion can go hand in hand, and aesthetics and sustainability don\u2019t have to counteract each other.<\/p>\n\n\n\n<p>Bringing together cutting-edge scientific knowledge and a compassion for nature, a specialist team of biologists and material scientists developed a window film which is active in the UV range. As birds can see UV light, whilst humans cannot, the glass becomes visible to them, preventing collisions, whilst having no visual impact for humans.<\/p>\n\n\n\n<p>Founder Dominique Waddoup says: \u201cWe\u2019re incredibly proud to see that our technology is making a difference.\u201d<\/p>\n\n\n\n<p>Mathys &amp; Squire Partner <a href=\"https:\/\/www.mathys-squire.com\/directory\/person\/andreas-wietzke\/\">Andreas Wietzke<\/a> has supported BirdShades in their journey from idea to market, assisting them in gaining comprehensive IP production and managing their IP strategy. We are happy to be a part of their growing success.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">You can read the article on Birdshades <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c4g35g0kpk0o\">here <\/a>and learn more about the company <a href=\"https:\/\/www.birdshades.com\/\">here<\/a>.<\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/news-insights\/#posts-list\">Back<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month, BBC News published an article featuring startup BirdShades\u2019 innovative product for bird safety. The article reveals the first nature reserve in the UK to install BirdShades\u2019 technology: the Slimbridge Wildfowl and Wetlands Trust in Gloucester. BirdShades emerged from a desire to reduce the damage inflicted on natural habitats by human activity and,<\/p>\n","protected":false},"author":22,"featured_media":2731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mathys &amp; Squire&#039;s startup client Birdshades featured on BBC News<\/title>\n<meta name=\"description\" content=\"Earlier this month, BBC News published an article featuring startup Birdshades\u2019 innovative product for bird safety.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mathys &amp; Squire&#039;s startup client Birdshades featured on BBC News\" \/>\n<meta property=\"og:description\" content=\"Earlier this month, BBC News published an article featuring startup Birdshades\u2019 innovative product for bird safety.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Mathys &amp; Squire Scaleup Quarter\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T15:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T16:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2025\/11\/AdobeStock_1570901680-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sophiedoornik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sophiedoornik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mathys-squire.com\\\/scaleup-quarter\\\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mathys-squire.com\\\/scaleup-quarter\\\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\\\/\"},\"author\":{\"name\":\"sophiedoornik\",\"@id\":\"https:\\\/\\\/www.mathys-squire.com\\\/scaleup-quarter\\\/#\\\/schema\\\/person\\\/bee374038529efb806b66408195fe7b4\"},\"headline\":\"Mathys &amp; 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