{"id":25,"date":"2020-08-18T13:29:46","date_gmt":"2020-08-18T12:29:46","guid":{"rendered":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/trade-secrets\/"},"modified":"2021-08-19T17:23:08","modified_gmt":"2021-08-19T16:23:08","slug":"trade-secrets","status":"publish","type":"page","link":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/trade-secrets\/","title":{"rendered":"Trade secrets"},"content":{"rendered":"\n<div class=\"wp-block-mathys-hero block-hero block-hero--arrow\"><div class=\"block-hero__background\" style=\"background-image:linear-gradient(rgba(0,0,0, 0), rgba(0,0,0, 0)), url(https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/08\/pexels-cottonbro-3338497-scaled.jpg)\"><\/div><div class=\"block-hero__container \"><div class=\"block-hero__content\">\n<div class=\"wp-block-group has-copy-combined-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-white-color has-text-color wp-block-heading\">Trade secrets<\/h2>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div><div class=\"block-hero__arrow\"><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-left wp-block-heading\"><em>Trade secrets or patents? How to develop your IP strategy<\/em><\/h1>\n\n\n\n<p class=\"has-text-align-left\">As a startup company, the &#8216;know-how&#8217; and business information you have developed can be a vital asset to the success of your business, especially when that know-how relates to the particular product or process which is a cornerstone of your business. In protecting your IP, it is essential to determine which technical information should be included in a patent application and which might be better kept a trade secret.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Trade secrets can remain in force indefinitely, provided they can be kept <strong>secret<\/strong>, and therefore can be a very powerful tool in maintaining your competitive advantage in the market. Some of the most successful trade secrets, such as the Coca-Cola<sup>\u00ae<\/sup> recipe, have clearly stood the test of time. However, attempting to protect the wrong information as a trade secret, such as products or processes which may be reverse engineered, can leave the door open for competitors to enter your market space.<\/p>\n\n\n\n<p class=\"has-text-align-left\">At Mathys &amp; Squire, we have a large number of highly experienced patent attorneys operating within a wide range of technical fields who can advise you on what business information or know-how should be protected through a patent and which would be better kept as a trade secret.<\/p>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>What other benefits can trade secrets provide?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Licensing the particular information encompassed by the trade secret provisions can provide a useful source of additional revenue for your business and can improve the sustainability and growth of your company.<\/p>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>How is information classed as a trade secret?<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">In the UK, trade secrets are governed by The Trade Secrets Directive (2016\/244\/EU), which came into force in June 2018 for the purpose of harmonising the standards and protection of trade secrets across the EU.<\/p>\n\n\n\n<p class=\"has-text-align-left\">In accordance with the directive, a trade secret includes any information which: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>is secret in the sense that it is not as a body or in the precise configuration and assembly of its components, generally known among, or readily accessible to, persons within the circles that normally deal with the kind of information in question; <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>has commercial value because it is secret; and <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>has been subject to reasonable steps under the circumstances, by the person lawfully in control of the information, to keep it secret.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left\">As well as guiding you through which technical information your early-stage business may benefit from keeping as a trade secret, our team can advise you on what would be considered &#8216;reasonable steps&#8217; based on the size of your company, its infrastructure, and the particular product\/process you are manufacturing\/using. We can also advise you on what appropriate action you can take should a third party unlawfully acquire, use or disclose your trade secret.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-style-full-width is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/protecting-every-breakthrough#block_carousel\">Back<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n<div class=\"block-latest-news\" style=\"background:url('https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/08\/newspaper-origami.jpg') no-repeat;\">\n    <div class=\"block-latest-news__wrapper\">\n        <div class=\"block-latest-news__col\">\n            <h3 class=\"block-latest-news__title\">Latest insights, news and events<\/h3>\n        <\/div>\n        <div class=\"block-latest-news__col\">\n                            <div class=\"block-latest-news__item\">\n                    <a class=\"block-latest-news__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/emotional-perception-and-first-filing-strategies\/\">\n                        <h4 class=\"block-latest-news__post-title\">Emotional Perception and First Filing Strategies<\/h4>\n                    <\/a>\n                <\/div>\n                            <div class=\"block-latest-news__item\">\n                    <a class=\"block-latest-news__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/ip-insights-from-raengs-state-of-uk-deep-tech-2025-report\/\">\n                        <h4 class=\"block-latest-news__post-title\">IP Insights from RAEng\u2019s State of UK Deep Tech 2025 Report<\/h4>\n                    <\/a>\n                <\/div>\n                            <div class=\"block-latest-news__item\">\n                    <a class=\"block-latest-news__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/mathys-squires-startup-client-birdshades-featured-on-bbc-news\/\">\n                        <h4 class=\"block-latest-news__post-title\">Mathys &amp; Squire&#8217;s startup client Birdshades featured on BBC News<\/h4>\n                    <\/a>\n                <\/div>\n                            <div class=\"block-latest-news__item\">\n                    <a class=\"block-latest-news__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/what-is-the-secret-to-maximising-funding-as-a-uk-startup\/\">\n                        <h4 class=\"block-latest-news__post-title\">What is the secret to maximising funding as a UK startup?<\/h4>\n                    <\/a>\n                <\/div>\n                            <div class=\"block-latest-news__item\">\n                    <a class=\"block-latest-news__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/mathys-squire-runs-workshop-for-deep-science-ventures\/\">\n                        <h4 class=\"block-latest-news__post-title\">Mathys &amp; Squire runs workshop for Deep Science Ventures<\/h4>\n                    <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-narrow has-black-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\">Over <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mathys-pink-color\">80<\/mark> attorneys based in <br>the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mathys-pink-color\">UK<\/mark> and <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mathys-pink-color\">Europe<\/mark>, and teams <br>based in <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mathys-pink-color\">China<\/mark> and <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mathys-pink-color\">Japan<\/mark>.<\/h2>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill-big\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"\/scaleup-quarter\/get-in-touch\/\" rel=\"\">Get in touch with our experts<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trade secrets or patents? How to develop your IP strategy As a startup company, the &#8216;know-how&#8217; and business information you have developed can be a vital asset to the success of your business, especially when that know-how relates to the particular product or process which is a cornerstone of your business. In protecting your IP,<\/p>\n","protected":false},"author":1,"featured_media":413,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade Secrets or Patents? | IP Strategy for Startups<\/title>\n<meta name=\"description\" content=\"When is it worth patenting your material and when is it better to keep it a trade secret? 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