{"id":598,"date":"2020-09-18T17:45:26","date_gmt":"2020-09-18T16:45:26","guid":{"rendered":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/?post_type=case_study&#038;p=598"},"modified":"2023-05-03T13:33:41","modified_gmt":"2023-05-03T12:33:41","slug":"sunnybag","status":"publish","type":"case_study","link":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/sunnybag\/","title":{"rendered":"SUNNYBAG"},"content":{"rendered":"\n<div class=\"block-hero block-hero--arrow \"><div class=\"block-hero__background\" style=\"background-image:linear-gradient(rgba(0,0,0, 0.15), rgba(0,0,0, 0.15)), url(http:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/3-scaled.jpg)\"><\/div><div class=\"block-hero__container\"><div class=\"block-hero__content\">\n<div class=\"wp-block-group has-copy-combined-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/Logo-white-1024x266.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color\">IP case study: Protecting SUNNYBAG&#8217;s future products<\/h1>\n<\/div><\/div>\n<\/div><\/div><div class=\"block-hero__arrow\"><\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Designed on the sunny&nbsp;side of Austria, SUNNYBAG&#8217;s mission is to promote a&nbsp;conscious and environmentally friendly society&nbsp;through creating&nbsp;stylish and fashionable products, that&nbsp;can charge all your portable devices with an unlimited source of clean energy &#8211; <em>sunlight!<\/em><\/p>\n\n\n\n<p><strong>SUNNYBAG stands for clean energy<\/strong> and that is because every SUNNYBAG is equipped with solar cells to help convert sunlight into electrical&nbsp;power. Their products use only the most efficient solar cells on the market and have certified every single unit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>SUNNYBAG supports your&nbsp;digital lifestyle<\/strong>&nbsp;by helping you charge your mobile devices directly with solar power or by storing the energy in your&nbsp;POWERPACK for later use. In doing so, you are inspiring your friends to adopt a more sustainable lifestyle through the use of clean energy.<\/p>\n\n\n\n<p><strong>SUNNYBAG&#8217;s designs are award winners. <\/strong>Besides their efficiency and high quality textile, the company puts the utmost priority on product design &#8211; cooperating with renowned designers and having received global awards for it.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"wp-block-video -fullwidth\">\n        <div class=\"wp-block-video__video\" data-video=\"1BmFQoPbTDg\">\n                            <img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/Screenshot-2020-09-17-193658.jpg\" title=\"\" alt=\"\">\n                    <\/div>\n        <div class=\"wp-block-video__text\">\n                            <div class=\"wp-block-video__text__play\">\n                    <img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/themes\/mathys-hub\/src\/img\/play-button-white.png\" alt=\"play video\">\n                <\/div> \n                                        <p class=\"title style-scope ytd-video-primary-info-renderer\">SUNNYBAG &#8211; Walk with the sun<\/p>\n                    <\/div>\n    <\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em>Urban Outdoor Lifestyle<\/em><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Mathys &amp; Squire was introduced to SUNNYBAG via an incubator in Graz. During our introductory meeting, the general concept of IP and its uses were discussed, and a strategy was tailored to align with SUNNYBAG&#8217;s business plans, as well as plan ahead for future products. Next steps included drafting and filing their first patent application in order to protect a new feature of the next product version.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Since the first patent application was filed, our relationship with SUNNYBAG has developed and we are now at a stage where new features and potential next-generation products are discussed together before production &#8211; acting as a cohesive extension of their team. This enables the SUNNYBAG team to visualise future protection opportunities and to secure R&amp;D investments and upcoming sales at the earliest possible opportunity.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-mathys-hub-image-list block-image-list\"><div class=\"block-image-list__wrapper\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/2-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/1-1024x540.jpg\" alt=\"\"\/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2020\/09\/4-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">For more information about SUNNYBAG and its products, <strong><em><a href=\"https:\/\/www.sunnybag.at\/en\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/em><\/strong> to visit their website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-full-width is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-studies\/\" rel=\"https:\/\/www.mathys-squire.com\/case-studies\/\">Back to all case studies<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":4,"featured_media":599,"template":"","class_list":["post-598","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planning Future IP Needs for SUNNYBAG | IP Case Study<\/title>\n<meta name=\"description\" content=\"Learn about how we work with SUNNYBAG to ensure the security of products before they&#039;ve even been created. Contact us to learn more about our services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/sunnybag\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning Future IP Needs for SUNNYBAG | IP Case Study\" \/>\n<meta property=\"og:description\" content=\"Learn about how we work with SUNNYBAG to ensure the security of products before they&#039;ve even been created. 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