{"id":1563,"date":"2022-05-02T19:47:20","date_gmt":"2022-05-02T18:47:20","guid":{"rendered":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/?post_type=case_study&#038;p=1563"},"modified":"2022-05-02T19:47:20","modified_gmt":"2022-05-02T18:47:20","slug":"flasher","status":"publish","type":"case_study","link":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/","title":{"rendered":"Flasher"},"content":{"rendered":"\n<div class=\"wp-block-mathys-hero block-hero block-hero--arrow\"><div class=\"block-hero__background\" style=\"background-image:linear-gradient(rgba(0,0,0, 0.2), rgba(0,0,0, 0.2)), url(https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg)\"><\/div><div class=\"block-hero__container \"><div class=\"block-hero__content\">\n<div class=\"wp-block-group has-copy-combined-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Logo_white-1024x278.png\" alt=\"\" class=\"wp-image-1566\" srcset=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Logo_white-1024x278.png 1024w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Logo_white-300x81.png 300w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Logo_white-768x208.png 768w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Logo_white.png 1534w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h1 class=\"has-white-color has-text-color wp-block-heading\">IP case study: Protecting Flasher&#8217;s portfolio<\/h1>\n<\/div><\/div>\n<\/div><\/div><div class=\"block-hero__arrow\"><\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Micromobility plays an essential role in the future of transportation. To be a viable option, however, micromobility needs to be safe. That\u2019s where Flasher comes into play: The vision of the two founders, Ines Woeckl and Alexander Rech, and their team is to make all those who are willing to ride towards a more sustainable future safer on the road \u2013 and more stylish.<\/p>\n\n\n\n<p>Micromobility users \u2013 this includes cyclists, e-scooter and e-bikes riders and the like \u2013 are exposed to dangers in road traffic. Hand signals are often overlooked, especially at night, and removing a hand from the handlebar can be almost impossible on e-scooters or heavily laden cargo bikes. Beyond that, visibility is a more general issue; micromobility users have no effective way to signal emergency braking manoeuvres and due to their smaller size, they tend to be overlooked in traffic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>To achieve their vision and solve these <br>life-threatening issues, the Austrian startup has developed <a href=\"https:\/\/www.flasher.tech\/\">Flasher<\/a>, a high-tech safety gadget which combines a multitude of features in a set of two easy-to-use armbands. The armbands operate as gesture controlled turn signals which are activated with a flick of the elbow, an automatic emergency brake light, as well as three high-visibility modes for riding at night, walking or jogging in low visibility environments and emergency situations.<\/p>\n\n\n\n<p>The position of the armbands right in the eyeline of drivers, the 360\u00b0 design, the unique, quick closing mechanism, as well as eliminating the need for a separate remote control, give Flasher the edge over competitors. Beyond that, no other indicator device includes such a wide array of features and attention to usability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"wp-block-video -fullwidth\">\n        <div class=\"wp-block-video__video\" data-video=\"Ih1GsJ6D6Ww\">\n                            <img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2.png\" title=\"\" alt=\"Flasher_Footer_2\">\n                    <\/div>\n        <div class=\"wp-block-video__text\">\n                            <div class=\"wp-block-video__text__play\">\n                    <img decoding=\"async\" src=\"https:\/\/www.mathys-squire.com\/app\/themes\/mathys-hub\/src\/img\/play-button-white.png\" alt=\"play video\">\n                <\/div> \n                                        <p class=\"title style-scope ytd-video-primary-info-renderer\">Flasher &#8211; the safest way to ride<\/p>\n                    <\/div>\n    <\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><em>The safest way to ride<\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Flasher started out with the two co-founders\u2019 realisation that e-scooters need some way to safely indicate a turn. What was a mere idea in summer of 2019, quickly grew into a concrete concept, which was promptly recognised and incubated by the high-tech incubator \u201cScience Park\u201d in Graz, Austria. The concept quickly became a prototype and has now been developed to the point of serial production. Throughout this process, every part of Flasher was significantly adapted; the electronics and the algorithm have evolved considerably. The closing mechanism is an optimised version of one of the many initial ideas. The company was founded in 2020 and its team grew from the two co-founders to three, then four and five members.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Through all these developments, Mathys &amp; Squire has been supporting the startup from the first hour. We assisted with the entire IP strategy, consulting on questions ranging from trademark and brand protection, to patent submissions. With our help, Flasher has managed to protect their IP assets effectively and we are excited to carry on working together.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cWorking with the attorneys at Mathys &amp; Squire is a pleasure. Even as a startup, we felt it was imperative to build strong IP protection from the get go. However, with almost no expertise in IP matters of our own, the regulative environment is daunting. Mathys &amp; Squire managed to adapt to the needs of our startup perfectly and supplied their expertise in a comprehensible manner, giving us the freedom to focus our energy on all the other concerns of corporate day-to-day business.&#8221;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-mathys-hub-image-list block-image-list\"><div class=\"block-image-list__wrapper\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-1024x1024.png\" alt=\"\" class=\"wp-image-1568\" srcset=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-1024x1024.png 1024w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-300x300.png 300w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-150x150.png 150w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-768x768.png 768w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-1536x1536.png 1536w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_2-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-1024x1024.png\" alt=\"\" class=\"wp-image-1567\" srcset=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-1024x1024.png 1024w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-300x300.png 300w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-150x150.png 150w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-768x768.png 768w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-1536x1536.png 1536w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-1024x1024.png\" alt=\"\" class=\"wp-image-1569\" srcset=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-1024x1024.png 1024w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-300x300.png 300w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-150x150.png 150w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-768x768.png 768w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-1536x1536.png 1536w, https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Footer_3-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">For more information about Flasher and its products, <strong><em><a href=\"https:\/\/www.flasher.tech\/\">click here<\/a><\/em><\/strong> to visit their website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-full-width is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-studies\/\" rel=\"https:\/\/www.mathys-squire.com\/case-studies\/\">Back to all case studies<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":8,"featured_media":1564,"template":"","class_list":["post-1563","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protecting Flasher&#039;s portfolio | IP Case Study<\/title>\n<meta name=\"description\" content=\"Read about how the Mathys &amp; Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business&#039; IP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protecting Flasher&#039;s portfolio | IP Case Study\" \/>\n<meta property=\"og:description\" content=\"Read about how the Mathys &amp; Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business&#039; IP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/\" \/>\n<meta property=\"og:site_name\" content=\"Mathys &amp; Squire Scaleup Quarter\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/\",\"url\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/\",\"name\":\"Protecting Flasher's portfolio | IP Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg\",\"datePublished\":\"2022-05-02T18:47:20+00:00\",\"description\":\"Read about how the Mathys & Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business' IP.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage\",\"url\":\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg\",\"contentUrl\":\"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg\",\"width\":8256,\"height\":6192},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flasher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/#website\",\"url\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/\",\"name\":\"Mathys &amp; Squire Scaleup Quarter\",\"description\":\"Just another Mathys &amp; Squire LLP Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mathys-squire.com\/scaleup-quarter\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Protecting Flasher's portfolio | IP Case Study","description":"Read about how the Mathys & Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business' IP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/","og_locale":"en_GB","og_type":"article","og_title":"Protecting Flasher's portfolio | IP Case Study","og_description":"Read about how the Mathys & Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business' IP.","og_url":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/","og_site_name":"Mathys &amp; Squire Scaleup Quarter","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image-1024x768.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/","url":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/","name":"Protecting Flasher's portfolio | IP Case Study","isPartOf":{"@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage"},"image":{"@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg","datePublished":"2022-05-02T18:47:20+00:00","description":"Read about how the Mathys & Squire Scaleup Quarter team supported Flasher in protecting their intellectual property and contact us to secure your own business' IP.","breadcrumb":{"@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#primaryimage","url":"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg","contentUrl":"https:\/\/www.mathys-squire.com\/app\/uploads\/sites\/2\/2022\/05\/Flasher_Hero_Image.jpg","width":8256,"height":6192},{"@type":"BreadcrumbList","@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/case-study\/flasher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/"},{"@type":"ListItem","position":2,"name":"Flasher"}]},{"@type":"WebSite","@id":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/#website","url":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/","name":"Mathys &amp; Squire Scaleup Quarter","description":"Just another Mathys &amp; Squire LLP Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/case_study\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/www.mathys-squire.com\/scaleup-quarter\/wp-json\/wp\/v2\/media?parent=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}