The UK is a high-value food and beverage market with a large customer pool. The UK is also home to many blue-chip food and beverage manufacturers requiring high quality, cutting-edge ingredients.This Industry Briefing highlights how Danish companies can not only break into this lucrative space, but (more importantly) thrive in the highly competitive UK market.Intellectual Property law firm Mathys & Squire will be joined by industry experts (EBS, Giant Peach) and UK government (Public Health England, Department for EInternational Trade) to provide guidance on:Establishing a foothold in the UK market;Current trends and regulations;Gaining an edge over established competitors; andAvoiding commercial pitfalls.Programme14.30 Registration14.45 Welcome by Industry Briefing Host: Mathys & Squire LLPThe current state of the UK food and beverage market, and how to gain a competitive edge:Jamie Methuen, Public Health EnglandHans Monberg, Department for International TradeMartin MacLean and David Hobson, Mathys & Squire15.35 Market access:Martin Williams, EBS LtdJames Read, Giant PeachAndrew Little, Food Matters LiveDeanne Lintorn, DKUK16.45 Beer/Drinks and Networking17.30 End of ProgrammeRegistering for the event: To register please email [email protected] or click here to sign up online.Date: 13th March 2018Location: British Embassy Copenhagen, Kastelsvej 36-40, 2100 København Ø, DenmarkFor more information about our expertise in the food sector please click here.