Exploitation

Over time, the goodwill in a brand can be the greatest asset a company owns and, managed carefully, that asset can be used to generate significant value in terms of revenue, market dominance and added value to product sales.

When managed pro-actively, the licensing of trade mark rights to third parties can deliver significant income to our clients. A number of global brands managed by our team, generate greater revenue from the licensing of their registered trade marks for use on non-core products than they do from their own manufactured goods.

Our team regularly advise on licensing strategy, draw up trade mark licence agreements, enforce licence terms and advise on the IP aspects of franchising and distribution arrangements.

Where merger and acquisition activity results in the consolidation of trade mark portfolios, we are adept at aligning our clients' trade mark strategies to their business strategy, and can even help with disposal of unused trade marks. Conducting due diligence is an integral part of this process.

Where brand owners expand their operations or manufacturing into new territories, we are always on hand to advise on the possible impact this may have upon their trade mark portfolio.

We work with a broad range of international companies on the licensing and exploitation of their trade mark portfolios

Meet our
trade mark team 

Margaret Arnott
Partner
Samuel Flahive
Trade Mark Assistant
Robert Hawley
Partner
Gary Johnston
Partner
Daniel Ramos
Trade Mark Assistant
Laura West
Managing Associate